• Why Thin Is In: Portable Has Never Been Portable, Until Now

    Monday, November 29th, 2010

    Biggs is the East Cost Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More


    According to Piper Jaffray analyst Gene Munster (you know, the guy who is usually wrong), Apple is selling a whole mess of MacBook Airs and iPads this year. Sadly, his assessment is based on seven hours spent in Apple stores across the country, but the limited data his efforts have provided does point to some clear trends that we’ve been following over the past few months.

    As we discussed this morning, PC growth is slow but constant. Desktop towers are, however, the last thing on most folks minds these days. Devices like the iPad capture the imagination and, more important, they are the first devices to be truly portable.

    For most of the past decade, we’ve suffered under a the yoke of slow progress. Laptops ranged from about 4 pounds on the very low end all the way up to twenty pounds on a very bad day. Generally, however, the average fleet laptop – think the ThinkPad or a nice Dell Inspiron – weighed in at about 10 pounds, all told, with extra battery and power adaptor. That was quite a bit to carry around, especially with all of the accoutrements.

    Ignoring the odd gaming laptop fanatics, portable devices in general came in two sizes: big enough to hurt you while racing for your flight and big enough to replace your boat anchor in a pinch and they were very expensive. This also reduced the desire in the average user to buy a powerful laptop and led us to the dark period known as the netbook revolution when laptop owners, seeing these amazingly thin yet underpowered devices, thought they could get something done with them. Sadly, the confluence of power, usability, and cloud interconnection only just really meshed recently. Except for the underpowered netbook, there was nothing that you could carry that could get most of your work done with minimal fuss.

    Now, however, we’ve entered an interesting period in portability. Devices that were once too underpowered to be useful – namely tablets and cellphones – are becoming true assets and because most work is now on the cloud, we can get away with only carrying a tablet to a sales meeting. This doesn’t mean that devices like the iPad and the Galaxy Tab can replace a full laptop. However, they can act as word processors, presentation editors, and spreadsheet noodling devices in a pinch.

    More important, however, is the rise of useful networked media devices. Rather than have a full-sized laptop on the coffee table we have the surprisingly usable new MacBook Air and by the bedside we have an iPad. I haven’t tuned on my MacBook Pro in a long time. Maybe MG was right after all.

    Everyone and their dog is coming out with real portable devices next year. CES will be awash with them. From Acer to RIM to HP it’s like the netbook revolution writ large – but with one crucial difference: these new devices will be superbly usable and amazingly light, which should make road-weary travelers much happier in 2011.

    Company: Dell
    Website: dell.com
    Launch Date: 1984
    IPO: January 7, 1988, NASDAQ:DELL

    Dell develops, manufactures, and sells personal computers and other computer-related products including servers, data storage devices, network switches, software, computer peripherals and televisions.

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    Company: Hewlett-Packard
    Website: hp.com
    IPO: NYSE:HPQ

    Hewlett-Packard Company (NYSE: HPQ), commonly referred to as HP, is an American multinational information technology corporation headquartered in Palo Alto, California, USA. HP is one of the world’s largest information technology companies and operates in nearly every country. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise servers, related storage devices, as well as a diverse range of printers and other imaging products....

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    Website: rim.com
    Launch Date: 1984
    IPO: NASDAQ:RIMM

    Research In Motion (RIM) is a Canadian designer, manufacturer and marketer of wireless devices and solutions for the worldwide mobile communications market. The company is best known as the developer of the BlackBerry smart phone. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM was founded in 1984. Based in Waterloo, Ontario, the company has offices in North America, Europe and Asia Pacific.

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    Company: Apple
    Website: apple.com
    Launch Date: April 1, 1976
    IPO: NASDAQ:AAPL

    Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod (offered with...

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