Yummly, a semantic recipe search engine has raised $1.85 million in seed funding from Harrison Metal Capital, Intel Capital, First Round Capital and other angel investors.
Yummly aggregates over 500,000 recipes from around the web and allows you to filter results by type of food, course, and ingredient and break down recipes by diet, allergy, nutrition, price, cuisine, time, taste, and sources.
You can also edit and save any recipe with ingredient substitutions and adjustments based on your preferences; Yummly will recalculate the recipe to reflect the new ingredient amounts. So if you wanted to cut a recipe down to one portion, Yummly will recalculate the ingredients you need for a smaller version of a dish. And Yummly calculates the nutritional value for each recipe, showing you the breakdown of calories, fats, proteins, and carbohydrates. Users can also import and add their favorite recipes from other websites and save them in their Yummly recipe box.
While Yummly doesn’t reveal the number of consumers using the site, the company said that its Facebook page has 600,000 likes. Data from Compete indicates that Yummly received 49,000 unique visitors in October. As we wrote in our initial review of the site, one of the biggest challenges for the startup will be to drive traffic to its site, facing competition from Epicurious, All Recipes, and others.
Yummly is the fastest growing food site in the world. Our mission is simple, we want to organize the kitchen by creating the digital kitchen platform.
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