Amazon.com has just announced that it has reached an agreement to acquire Quidsi, which operates ecommerce sites Diapers.com, Soap.com and BeautyBar.com. The acquisition news first broke over the weekend by Fortune’s Dan Primack, who pegged the purchase price at $540 million.
Primack wasn’t that far off – Amazon says it will acquire all of the outstanding shares of Quidsi for approximately $500 million in cash.
The ecommerce juggernaut will also assume approximately $45 million in debt and similar obligations, bringing the total purchase price to $545 million.
We’ve confirmed with the company that Quidsi was operating at a revenue run rate of approximately $300 million for this year.
The acquisition is expected to close by year’s end. Following the acquisition, Quidsi will continue to operate independently under its current leadership team.
Founded by Vinit Bharara and Marc Lore, Quidsi has raised a total of $78.5 million. Its most recent financing was a $20 million debt round last April from investors including Accel, Bessemer Venture Partners, MentorTech, and New Enterprise Associates.
The Quidsi deal is similar to the one struck with online shoe retailer Zappos, which Amazon acquired for $1.2 billion a year ago. The also bought Woot last June for $110 million.
Quidsi is one of the world’s fastest growing e-commerce companies and parent of Diapers.com (baby care), Soap.com (household essentials) and BeautyBar.com (prestige beauty). The company’s mission is to make life easier by creating a new type of e-commerce experience, delivering in 1-2 days, and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and customer connection of a specialty store with the scale, efficiency, choice, value and reliability of a massive global retailer.
Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them in numerous warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s...
Diapers.com is the largest online baby care specialty site in the United States, offering everything moms and dads need for their babies, including diapers, wipes, formula, baby food, shampoo, strollers and more. Diapers.com makes life easier for parents by offering the lowest prices online, along with the convenience of fast, free next-day shipping and a level of customer service that is shockingly great. Thanks to an ever-expanding brigade of more than 500,000 happy moms and dads who cheerfully spread...
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