Allrecipes' New App Turns Your iPad Into A Kitchen-Friendly Virtual Cookbook

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, November 5th, 2010

One out of five people bring their laptops into the kitchen to access recipes and the iPad has emerged as as a great tool for cooks to access recipes on the go. Via both the browser and apps, the device can serve as virtual and portable cookbook that’s easy to read (as opposed to accessing recipes off of an iPhone or Android). And with protective screens covering the device, the iPad can be easily protected from any spills. Today, cooking and recipe community Allrecipes is debuting its free iPad app, which is a must download for any home cook.

You can search for recipes by course, ingredient, cooking method and cooking time, plus the app features advanced search for dietary restrictions, such as vegetarian, dairy-free, low-sodium, gluten-free and more. Other features include the ability to save searches and access to seasonal recipes collections (i.e. Thanksgiving recipes).

One of the most compelling features of the app is ability to turn on “cook mode” for a recipe. The functionality basically turns any recipe into an interactive step-by-step page with highlighted directions, an ingredient list, and kitchen timer. And the app turns on “knuckle mode,” which will allows you to swipe with your knuckles in case your fingers are soiled from cooking.

Within the app, you can upgrade to the Pro version (which costs $4.99), which allows you to create and share shopping lists, sync your online Allrecipes.com Recipe Box and more.

Allrecipes has a history of creating innovative cooking apps. Its Dinner Spinner app has been downloaded 4.8 million times. And the website receives 1.2 million unique visits every day.

Company: AllRecipes
Website: allrecipes.com
Launch Date: 1997

Allrecipes.com is food-focused social media website where millions of home cooks find and share food experiences through user-shared recipes, reviews, photos, profiles, and blog posts. Founded in 1997, Allrecipes has grown organically through viral word-of-mouth to become the world’s #1 food site and a top 10 social site; Allrecipes.com receives more than 450 million visits annually from home cooks. First launched in 1997, the Seattle‐based site is an indispensable resource for cooks of all skill levels seeking everyday and...

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