There's Always A Bu.tt

This just landed in our inbox: a pitch for a new URL shortener with the slightly amusing name Bu.tt, which is of course described by its creator – John McKinnon – as a shortening service that “kicks it”.

If you think bit.ly or TinyURL or whichever service you fancy just seems too serious for certain linking occasions, Bu.tt is one way to get the job done.

And because it’s so cheeky (wink, wink, nudge, nudge), it’s bound to get you some attention, too. Say, isn’t that the reason why we share links in the first place?

Case in point: http://bu.tt/erface.