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Sanyo Celebrates eneloop's 5th Anniversary With Glitter Batteries

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Can you imagine Sanyo without eneloop? Sanyo’s “green” sub brand is now 5 years old, and to commemorate the anniversary, Sanyo plans to roll out special batteries. They even issued an English press release to announce the so-called “eneloop tones glitter” battery pack.

Buyers will be able to choose between sets of AA and AAA-size 8-color nickel-metal hydride rechargeable batteries (in purple, pink, orange, yellow, light green, light blue, silver and black), which are supposed to convey a “luxurious feel” according to Sanyo. The company is actually making a big fuss out of these batteries, including showcasing them at design shows in Tokyo.

The battery packs will hit Japanese  stores on November 14 (prices: $28 for the AA batteries, $31 for the AAA pack).

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