Sanyo Celebrates eneloop's 5th Anniversary With Glitter Batteries

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Tuesday, October 26th, 2010

Can you imagine Sanyo without eneloop? Sanyo’s “green” sub brand is now 5 years old, and to commemorate the anniversary, Sanyo plans to roll out special batteries. They even issued an English press release to announce the so-called “eneloop tones glitter” battery pack.

Buyers will be able to choose between sets of AA and AAA-size 8-color nickel-metal hydride rechargeable batteries (in purple, pink, orange, yellow, light green, light blue, silver and black), which are supposed to convey a “luxurious feel” according to Sanyo. The company is actually making a big fuss out of these batteries, including showcasing them at design shows in Tokyo.

The battery packs will hit Japanese  stores on November 14 (prices: $28 for the AA batteries, $31 for the AAA pack).

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