Groupon may not turn out to be the next eBay according to our own Mike Arrington, but the social buying site is on a veritable tear. Coincidentally, the latest Internet giant to partner with the ecommerce startup is … eBay.
While arguably symbolic, the deal – which we predicted was going to happen when we covered the Yahoo-Groupon acquisition rumors – doesn’t go as deep as one might suspect.
For now, the agreement spans a co-marketing incentive whereby US-based eBay customers can sign up for Groupon deals on groupon.ebay.com and earn 5% back in eBay Bucks, the ecommerce juggernaut’s free rewards program.
Groupon closed a similar affiliate deal with Ning last week.
We’ll have to wait and see if these disitrbution partnerships grow into something more meaningful over time.
Groupon is currently live in more than 100 North American markets and running nearly 200 deals per day; eBay for one says it will use geolocation to determine the closest deal for each user.
Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...
Founded in 1995 in San Jose, CA, eBay connects millions of buyers and sellers globally in the world’s largest online marketplace, utilizing PayPal to ensure secure transactions. The company also operates specialized marketplaces such as StubHub, the world’s largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. eBay items can be sold either via a silent auction, in which users input the maximum price they are willing to...
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