“I wouldn’t say we’re reacting to HTML5. We see whatever people are using to express themselves. … We’re going to make great tooling for HTML5. We’re going to make the best tools in the world for HTML5.”
Adobe, which has been at the focal point of what seems like the never ending Apple induced saga surrounding Flash plugins vs. HTML5 <video> tags, announces its entry into the HTML5 space today, just in time for the new initially Flash-less MacBook Air.
In addition to its Flash products, Adobe offering up a widget that enables the creation of HTML5 videos using the Kaltura HTML5 media library, which allows browsers that don’t have HTML5 support to fall back on Flash.
From the Adobe blog:
“The limited browser support for the HTML5 tag has forced web designers to scramble for a solution that would work across platforms as well as browsers.
To help customers overcome these challenges, Adobe has released an easy-to-use, totally CSS-customizable solution that shifts gracefully from the HTML5 tag to the Flash Player when the tag is not supported. The shift takes place regardless of the screen—from phone to monitor to TV.”
The widget is available both through and independent of Adobe developer tool Dreamweaver and can be accessed in one two of ways, either through the Adobe Widget Browser if you have Adobe Air installed or through Dreamweaver itself via its “Customize Widget” function.
It seems like with this most recent product step, Adobe is making a noble attempt at straddle both sides of the fence, as well as trying to ensure that it has a future supporting web video and media in light of Apple’s ongoing anti-Flash efforts.
Image via: Randy Humphries
Adobe Systems Incorporated is a diversified software company. The Company offers a line of business and mobile software and services used by professionals, designers, knowledge workers, high-end consumers, original equipment manufacturer (OEM) partners, developers and enterprises for creating, managing, delivering and engaging with compelling content and experiences across multiple operating systems, devices and media. Adobe distributes its products through a network of distributors and dealers, value-added resellers (VARs), systems integrators, independent software vendors (ISVs) and OEMs, direct to end...
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
Kaltura provides the world’s first Open Source Online Video Platform. Over 100,000 media & entertainment companies, enterprises, SMBs, educational institutions, service providers, platform vendors, and system integrators use Kaltura’s flexible platform to enhance their websites, web-services, and web-platforms with advanced customized video, photo and audio functionalities. Kaltura’s features and products enable easy deployment of custom work-flows involving video creation, ingestion, publishing, management, syndication, engagement, monetization and analysis. The free community-supported self-hosted software and source-code is available for...