Taptu switches executives around as the US beckons

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After what seems like an age of no news, mobile search and discovery company Taptu seems to be suddenly getting back in the game. Today it’s doing a Twitter-style switcheroo – founder and CEO Steve Ives is becomes president and will stay to focus on product, while COO and President Mitch Lazar, who only joined in March from his role as managing director of Yahoo! Mobile Europe, will become CEO. Ives was previously founder and CEO since the company started in 2006.

This year Taptu set its sites on America, opening a US office in Denver, Colorado with Lazar, after picking up a lot more American users for its iPhone and Android search apps which are optimised for the ‘touch search’ interface. But its R&D operation remains in the company’s UK headquarters in Cambridge. It’s clear that this reshuffling of executive chairs is designed to re-focus on the US as its biggest market.

Founded in 2006, Taptu specialises in indexing and crawling media specifically designed for touchscreen mobile devices, which is a good space to be in right now. Taptu’s Touch Search app is getting a four-star user ranking in Apple’s App Store, and its Android version is doing OK too. We hear Taptu plans to move beyond mobile search, which probably means they are getting into discovery and social much more, but that remains to be seen.

Taptu is privately funded with investment from Sofinnova and DFJ Esprit.

Prior to Taptu, Ives was founder and CEO of Trigenix, a Cambridge-based mobile software company that Qualcomm acquired in 2004.

  • http://jetlib.com/news/2010/10/20/taptu-switches-executives-to-favor-the-u-s-as-touch-search-takes-off/ Taptu Switches Executives To Favor The U.S. As Touch Search Takes Off | JetLib News

    […] Read the rest of this entry » […]

  • proof reading?

    seriously, do you just copy and paste this?

    > Today it’s doing a Twitter-style switcheroo – founder and CEO Steve Ives is becomes president and will stay to focus on product, while COO and President Mitch Lazar, who only joined in March from his role as managing director of Yahoo! Mobile Europe, will become CEO. Ives, founder and CEO since 2006, becomes President and will focus on product.

  • http://www.digitalundivide.com donfelipe

    What is Taptu and what does it do? Why are they opening an office in the U.S. and how would that make them money? If they are traveling across continents they must be making some kind of money because it’s expensive to travel to Europe. I hope they are not using up all their parents’ money.

  • http://www.mobilemarketingandtechnology.com/2010/toppost/taptu-focuses-on-u-s-touch-market/ Taptu Focuses on U.S. "Touch" Market | Mobile Marketing and Technology

    […] Taptu founder and CEO Steve Ives is switching roles, becoming president and freeing his time to focus on product, while COO and President Mitch Lazar will become CEO. Taptu is a mobile search engine that provides mobile-optimized results in a mobile-friendly interface. Founded in the United Kingdom, it is refocusing its efforts in the U.S. market, its most active and important market. Parenthetically, though the common lament is that the United States “lags” other countries and regions in computing-related infrastructure, that isn’t always an accurate observation. The U.S. lead in computing, personal computing, the Internet, the Web, mobile Web, touchscreen smartphones  and tablets. The popular refrain these days is that the U.S. market lags in broadband. A typical “proof point” is that broadband penetration places the United States only about 15th in global rankings of broadband density or penetration, typically expressed as usage per capita or per household. Though accurate, the rankings also are misleading. At no time did the United States ever rank higher than about 14th globally for fixed-line voice service, either. Nobody seems to think that was, or is a problem. It used to be said that U.S. consumers also lagged in use of text messaging or even mobile phones, none of which has proven to be a long-term problem. If you are looking to places where development of the mobile Web, especially applications, is proceeding fastest, you would have to look at the United States. Founded in 2006, Taptu specializes in indexing and crawling media specifically designed for touchscreen mobile devices. Its Taptu Touch Search app is getting a four-star user ranking in Apple’s App Store, and an Android version is available as well. Taptu switches executives around as the US beckons […]

  • http://mobile.quintura.com Yakov

    There is still an opportunity to become a leader in mobile search.

  • http://tiny.cc/mialazar Mia Lazar

    Mobile search is new market for me, I wish them luck.

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