Kontiki Raises $10.7 Million To "Ruin 'Undercover Boss'"

Lora Kolodny

Lora Kolodny is a technology journalist. As of 2012 she works as a reporter for Dow Jones covering startups and venture capital. Her writing is also syndicated to the Dow Jones owned Wall Street Journal. Lora began reporting on business, technology and entertainment in 2002. She has worked as greentech writer and editor at TechCrunch, and as a staff reporter... → Learn More

Wednesday, October 20th, 2010

Enterprise video communications company, Kontiki, has raised $10.7 million in series B funding led by the company’s earlier backers, MK Capital, and joined by New World Ventures and Cross Creek Capital. Kontiki aims to give big corporations their own private Youtube, or a way to use video to connect and teach employees, decrease travel expenses and increase productivity.

Kontiki’s chief executive Eric Armstrong says his product could ruin the reality TV series “Undercover Boss.” That’s the show where CEOs from massive, public companies go work in the ranks for a week, and surprise their employees with an identity-reveal at the end, bestowing gifts upon their favorites, and changing corporate policies to make everyone work better together. Why ruin a good thing? It’s not intentional. But one of the most popular uses of Kontiki’s video delivery software-as-a-service is to broadcast quarterly CEO meetings live, and then offer them again on-demand, so all employees can put a face to the name of their leader.

Gartner researchers predict that video will grow to represent two-thirds of traffic over enterprise networks by 2015. Another enterprise video use-case that’s popular among Kontiki’s customers, Armstrong said, is the delivery of training and compliance materials by video-on-demand.

The Sunnyvale, Calif. company says it has been gaining ground in the enterprise market because its technology doesn’t require companies to upgrade their networks to accommodate online video traffic, and it doesn’t require equipment expenditure, or IT maintenance.

Kontiki’s software as a service costs about $1-$3 per user, per month. Kontiki’s customers span a wide variety of industries, including Starwood Hotels, Wells Fargo Bank, Charles Schwab, United Technologies, Coca-Cola and most recently Nationwide UK.

Armstrong says Kontiki will spend its new-found capital on hiring engineers, marketing and sales talent. The company has 34 employees today but expects to become a 50-person operation within a year. It plans to deliver a product release that works on iOS and Android mobile devices within the year.

Financial-organization: MK Capital
Website: mkcapital.com
Launch Date: 2003

MK Capital is a $250 million venture capital fund with headquarters in Chicago and offices in Los Angeles and Ann Arbor. MK Capital offers multi-stage growth equity and venture capital to companies in the following sectors: * Digital Media * Data Center Automation * Software * Education Technology As a member of the MK Capital portfolio, companies get access to an experienced partner with deep operating experience. We leverage insights from a strong understanding of our sectors to help our portfolios companies grow....

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