Social video advertising startup Sharethrough has raised $5 million in Series A funding led by North Bridge Venture Partners and Floodgate. The company had previously raised $1 million in angel funding from Ron Conway, Mike Maples, Baseline Ventures and other investors.
Sharethrough’s ad network basically takes video advertisement from brands and helps agencies and marketers distribute these videos through social ad formats. For example, Sharethrough allow you to Tweet the video, Share the content on Facebook, and more from within the ad unit.
The startup has run more than 200 campaigns on publisher sites (including Reddit) behalf of a number of high-profile brands, including Sony, Xbox, GM, Activision, Nestle and LEGO. The startup also offers clients metrics and data on how each video advertisement performs. Sharethrough faces competition from Tremor Media, Brightroll, YuMe and others.
Sharethrough is an advertising platform that distributes brand content in native ad placements across the web. Native ads are integrated, non-interruptive and content-driven ad experiences that generate higher brand lift than traditional ad placements. Sharethrough enables its publisher partners to monetize web & mobile properties through native ad placements for sponsored content.