Social video advertising startup Sharethrough has raised $5 million in Series A funding led by North Bridge Venture Partners and Floodgate. The company had previously raised $1 million in angel funding from Ron Conway, Mike Maples, Baseline Ventures and other investors.

Sharethrough’s ad network basically takes video advertisement from brands and helps agencies and marketers distribute these videos through social ad formats. For example, Sharethrough allow you to Tweet the video, Share the content on Facebook, and more from within the ad unit.

The startup has run more than 200 campaigns on publisher sites (including Reddit) behalf of a number of high-profile brands, including Sony, Xbox, GM, Activision, Nestle and LEGO. The startup also offers clients metrics and data on how each video advertisement performs. Sharethrough faces competition from Tremor Media, Brightroll, YuMe and others.

Crunchbase

• SHARETHROUGH

Company: Sharethrough

Website: sharethrough.com

Funding: $6M

Sharethrough is a leading social video advertising platform and distribution network. The company provides advertisers with a repeatable, scalable and transparent approach to distributing creative brand video content that guarantees reach and maximizes shared engagement. Sharethrough’s customers include top brands, media and creative agencies. The company has run over 200 social video advertising campaigns, including some of the most watched brand videos to-date. Founded in 2008 by CEO Dan Greenberg and CTO Rob Fan, Sharethrough is based in San Francisco.

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