Brand protection company MarkMonitor has acquired DtecNet Software, a global anti-piracy company. With the addition of DtecNet technology, MarkMonitor says it aims to expand its Brand Protection platform by adding targeting capabilities for ‘both the distribution points and promotional vehicles for pirated digital content”.
DtecNet brings technology and expertise in pinpointing and monitoring illegal download activity on P2P networks, blogs, video streaming sites and Usenet services, the company said.
DtecNet founder and CEO Thomas Sehested will join MarkMonitor as a senior vice president.
With the acquisition, MarkMonitor is also expanding on a geographical level: DtecNet’s European operations include a development team in Denmark and an operations center in Vilnius, Lithuania.
Irfan Salim, CEO of MarkMonitor, says piracy of digital content on the Internet, including movies, music, games, software and e-books, is a severe and growing problem.
The company estimates the worldwide economic impact of online piracy and counterfeiting at $200 billion annually.
MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today.
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