Placecast is announcing a fairly significant partnership with European carrier O2 to enable geo-fence marketing campaigns for a number of brands for the carrier’s users.
Via, O2 More, an opt-in service for O2 customers; brands like Starbucks and L’Oreal will send the carrier’s users exclusive offers and information via SMS and MMS on their mobile phones when they are inside a geo-fenced area around a store or other location.
All of this is powered by Placecast’s ShopAlerts, which are location-triggered mobile text messages sent from brands to consumers. Consumers can opt-in to receiving text messages in a variety of ways—at the store, online, via text-message, mobile websites or on Facebook. Once the technology has been activated, consumers will be alerted when they are near a location that they are interested in or when the brand is offering sales and specials. ShopAlerts’ technology uses “geo-fences,” which are virtual boundaries that can be targeted via location-based marketing. Retailers can customize alerts to fit their brand and strategy.
Over 1 million O2 customers in the UK are opted-in to the service. And until now, O2 More’s messages were based on age, gender, and interests. But now Placecast has created over 1500 geo-fences around Starbucks and L’Oreal stores in the UK. For example, O2 will send an SMS alert to an opted-in users offering a 50 pence discount for its new line of coffee, VIA.
This is the first carrier partnership for Placecast, which has licensed ShopAlerts to a number of retail partners, including American Eagle Outfitters and the North Face.
Placecast is a location-based digital advertising company that provides ShopAlerts, an opt-in marketing service via mobile devices designed to drive customers to specific physical spaces like retail stores. ShopAlerts is a white-label service that works automatically on any phone and does not require an app. Users opt-in to a given brand’s program and receive text messages on their phone with information, coupons and offers from places of interest around them. Placecast was founded in 2005 and is based in San...
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