SundaySky, a company that has developed technology capable of extracting content from any website and molding it into videos created on-the-fly, has raised $9 million in Series B financing. The round was led by Norwest Venture Partners with follow-on investments from Carmel Ventures and Globespan Capital Partners.

Founded in 2006, SundaySky provides e-businesses with a solution that distributes dynamically generated, template-based videos across entire websites, marketing channels and mobile and social platforms.

The company’s SaaS-based video generation platform thus aims to help its customers personalize web experiences, enhance customer engagement, increase conversions and boost search engine ranking.

You can check out how it works here, or see live examples on ePlans.com and Overstock.com (click the videos, obviously).

SundaySky is headquartered in New York with a product and technology center in Tel Aviv. This funding round brings the total amount of capital injected into the startup to a healthy $17 million.

Crunchbase

• SUNDAYSKY

Company: SundaySky

Website: sundaysky.com

Launch Date: September 2006

Funding: $17M

SundaySky can automatically generate dynamic video clips on the fly out of existing web content. SundaySky solution enables publishers to quickly, easily and cost-effectively infuse their website with video clips: endless amount of varied professional videos can be created with no human intervention. Just like dynamic web-pages revolutionized the web, SundaySky technology aims to revolutionize online video: real-time data is molded into the videos to create an always-up-to-date, personalized and interactive experience.

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