SearchIgnite, a provider of paid search optimization solutions which claims to manage more than $600 million in pay-per-click (PPC) spend annually, has released its latest report on the paid search market in the United States. According to the company, spend on paid search ads increased close to 6% year-over-year.
Google commanded no less than 80.2% of all U.S. PPC ad spend in the third quarter, picking up 2 percentage points even compared to last quarter.
And yet, SearchIgnite says early data coming out of the Bing-Yahoo alliance bodes well for Bing to become a viable competitor in the future.
Paid search spend in in the U.S. in the third quarter increased 5.8% year-over-year, compared with flat growth a year ago, adds SearchIgnite.
Month-over-month shows that the growth is picking up, which bodes well for a strong Q4: July grew 4.9%, August 5.8% and September 6.7%.
According to SearchIgnite, PPC ads delivered by Bing show little cost-per-click inflation thus far (something many in the industry feared), and the company doesn’t expect them to markedly inflate in the future either.
In addition, click-through rates have increased for ads served on the combined Bing-Yahoo search inventory, which suggest Bing’s ad serving system delivers more relevant advertising units to users than Yahoo.
The report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo and MSN/Bing from January 1, 2006 through September 30, 2010.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
Bing is a decision (search) engine from Microsoft officially announced on May 28, 2009. It combines technology from the Farecast and Powerset acquisitions, as well as new algorithms and a more colorful page design, to attempt to understand the context behind the search, which Microsoft claims gives users better results. Bing as a brand is also an attempt to eliminate the confusion caused by Microsoft’s “Windows Live” branding. Bing is now everything “search” related, whereas Windows Live encompasses the remnants...
IgnitionOne, formerly SearchIgnite, a global leader in digital marketing solutions, enables companies to integrate cross-channel marketing efforts within one platform, allowing for deeper insights and greater online success. Managing over $1 billion of advertising annually across search, display and social, IgnitionOne provides the world’s top marketers with media optimization, cross-channel attribution and website conversion solutions. IgnitionOne’s solutions are backed by proprietary, best of breed technology: IgnitionOne’s Digital Marketing Suite®. IgnitionOne currently powers more than $30 billion in revenue each year...
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