After hounding them left and right, the folks at Google did us a solid and sent us an email confirming their acquisition of “Outlook for hipsters” startup Plannr.
The story is bigger than what we orginally wrote apparently, as the search company today has acquired all assets of the Ben Eidelson and Jason Prado run “Everything Is the Best LLC,” a Seattle based holding company which builds mobile clients, including Plannr and a couple of other mobile applications including ridepenguin, LoveTap and SheetIt.
From a Google spokesperson this morning:
“We’re excited to welcome Ben and Jason to Google. They have built several innovative mobile applications, and we believe they can help us make a better and more useful mobile experience for our users.”
So as of today, Google is a (slightly) hipper and more mobile place. Having met at Stanford, Eidelson will be Product Manager and Prado will be Software Engineer of a new project they declined to mention at Google. And while the two wouldn’t disclose an acquisition price, I’m guessing it was around $6 million.
Plannr is an online, email/mobile based plan-maker and event coordinator. When you invite someone to a plan via email, Plannr sends them one email on your behalf. The email contains all the details of the plan– the time, location, and who else is coming. When you update a plan, the change is pushed to your friends via whatever contact settings they have set. This can include email, txting, or a push notification to the iPhone app.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....
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