Full Page Previews Spotted Alongside Google Search Results

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Wednesday, October 6th, 2010

We haven’t been able to reproduce this, and Google has yet to respond to our requests for confirmation and more information, but SEO consultant Patrick Altoft says he has spotted something fresh while using the search engine: full-page previews of search results.

Update: TheNextWeb has been able to reproduce this as well, so Google’s definitely testing this right now.

Note that this is different from thumbnailed results with page previews, which Google introduced as an option to its main search engine about a year ago.

Click the image above for a larger version.

According to Altoft, Google highlights certain sections of the page preview in orange and expands the text to provide a snippet of information. These highlighted snippets are not always the same as the snippet in the search results, he adds.

Surprisingly, as you can tell from the screenshot, Google also started showing multiple results from the same site without indenting the results.

Are you seeing this?

Update 2: Here’s Google’s vague response: “At any given time we are running between 50-200 search experiments. You can learn more on our blog.

Update 3: Here are a few more pictures we were sent [thanks Kailash]:

Product: Google Search
Website: Google.com
Company Google

Search is Google’s core product and is what got them an official transitive verb addition to the Merriam Webster for “google”. The product is known for its Internet-crawling Googlebots and its PageRank algorithm influenced heavily by linking. When users type keywords into the home page search box they are returned with relevant results that they can further refine. Google also has more specific search for blogs, images, news and video. Google will also return search results from your own...

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