According to August data from The Nielsen Company, Android has passed the iPhone and BlackBerry to become the popular operating system for people who bought a smartphone in the past six months. Over the past six months, 32 percent of new smartphone owners chose an phone with an Android operating system, while 25 percent chose the iPhone OS and 26 percent chose RIM’s Blackberry smartphones.
The data, which covers a period that includes a full-month of iPhone 4 availability, also shows that Blackberry still holds largest share of the smartphone market with 31 percent of the market. Twenty-eight percent of smartphone owners have Apple iPhones, compared to 19 percent who have Android devices.
While consumers may have a peaked interest in Android phone, Apple’s iPhone marketshare remained steady from Nielsen’s June findings. While Apple’s marketshare is still up by a significant amount (ten percentage points) over Android phones, it’s impressive that Android is surpassing the iPhone in terms of new interest and recent adoption.
Nielsen is a leading global provider of information and insights into what consumers watch and buy. Nielsen is a information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
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