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Mydeco launches Amazon-like marketplace powered by Ixtens

Mike Butcher

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Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Tuesday, October 5th, 2010
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UK furniture and design retailer mydeco has launched ‘mydeco Kitchenshop’, new marketplace ecommerce platform powered by Ixtens. The marketplace of kitchenware and accessories will be sold directly through the mydeco online basket. TheKitchenshop is basically an Ecommerce marketplace powered by Ixtens. The idea being that manufacturers and retailers can sell direct to the consumer through the mydeco.com platform, just like on Amazon.

The Ixtens marketplace platform, provides a standardised way for online retailers to manage supplier and drop-shipper relations. The idea is to enable them to expand their ‘virtual’ inventory. The marketplace includes ten manufacturers with 2,500 products.

Mydeco CEO Nicole Vanderbilt says the marketplace will make mydeco “the best place to find the right item” for homes. Essentially, mydeco wants to become the Amazon in the UK for home furnishings.

It also enables mydeco to deliver product ‘bundles’ to customers at discounts of at least 20% off individual product RRP. Thus it’s offering a ‘Back to Uni’ bundle of essential kitchenware for students launched at up to 28% off RRP.

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Ixtens
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mydeco
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  • Edward

    Mike, thanks! Ixtens is more of a NYC start up, rather than a Russian one, even though some of us do have Russian roots.

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