The Ugliest Girl At The Dance: How Yahoo Destroyed Yelp's Google Acquisition

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Friday, October 1st, 2010

A fascinating footnote to the failed Google acquisition of Yelp last December: a Yahoo counteroffer killed the deal, say two source with knowledge of the situation.

As of December 17 Yelp was in the final stages of negotiations to sell to Google for $550 million. But just three days later the deal was off.

So what happened during those three days? Yahoo came in with an offer to buy Yelp for $750 million – $200 million more than Google had offered. Yelp, via their investment bank, asked Google if they wanted to match it. Google declined, and one source says they didn’t actually believe that there actually was a competing offer.

Here’s where things got interesting. The Yelp management team apparently refused to work for Yahoo and wanted to take the Google offer. The Yelp board of directors, faced with a fiduciary duty to act in the best interests all stockholders, couldn’t approve a Google deal when a competing deal was available at a $200 million higher price.

So with the Yelp management team refusing to take the Yahoo offer, and the Yelp board of directors unable to accept the Google offer, everything froze and a deal never happened.

The NY Times discovered many of these details on December 21 last year, but either didn’t know or didn’t name Yahoo as the competing buyer. And there are supposedly people at Google who still believe Yelp actually never had a competing offer at all and simply over negotiated. Our sources, however, swear the Yahoo offer was very real.

If Yahoo did make the counter offer the whole situation is a sad reflection on the company. Even with the Yelp management team knowing that they couldn’t take the Google offer, they still walked from a huge sale just because they couldn’t stomach working at Yahoo. Foursquare apparently made a similar decision just a few months later, walking away from a $100 million or so Yahoo offer even though they knew Facebook would soon jump squarely into their market.

The saddest part of the story is this – things have only gotten worse at Yahoo since then. There isn’t really a whole lot left to say. Stick in a fork in this one – it’s done.

Company: Yelp
Website: yelp.com
Launch Date: July 1, 2004
IPO: February 3, 2012, NYSE:YELP

Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway, Finland, Singapore, Poland and Turkey. Yelp had a monthly average of 86 million unique visitors in Q4 2012*. By the end of Q4 2012, Yelpers had written more than 36 million rich,...

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Company: Yahoo!
Website: yahoo.com
Launch Date: January 1, 1994
IPO: December 4, 1996, Nasdaq:YHOO

Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...

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Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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