• For Better Or Worse, Gmail Makes Threaded Emails Optional

    Wednesday, September 29th, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Threaded emails in Gmail is a controversial subject. Some say that the automation of drawing emails together within Gmail saves them the time of figuring out which emails are connected. Others find the feature complicated. What it comes down to is either you love the way Gmail clusters conversations together, or you hate it. Today, Gmail is giving people the option to turn on threaded conversations or mute the feature completely.

    Within setting, you’ll be able to toggle off conversation view to see email as individual messages in chronological order. Some actions commonly associated with unthreaded email can be accomplished with searches in Gmail.

    Google says that the feature will make the transition easier for former users of ‘legacy solutions’ (i.e. Microsoft Outlook, Lotus), who aren’t used to the threaded conversation view. Now business Google Apps customers will have an “enable pre-release features” in the control panel to turn threaded conversations off.

    While Google consistently provides us with small, useful features in Gmail, this is probably going to be one that many users might actually make an effort to use.

    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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