EngageSciences, exhibiting in the Startup Alley at TechCrunch Disrupt this week, has revealed it’s closed an angel investment of $750,000 from private European investors. Terms were not disclosed but we understand the round came from some UK and European angels.
The startup has been developing its application since December, focusing the concept of “social nurturing” – a fancy way of saying its about getting more fans for brand brands and companies. The startup is slightly different form the the current crop of U.S. social media marketing vendors, in that too many of these companies just focus on just getting more “Likes” for brands or increasing their fan count or simply running a one-off contest. This is rather tactical and avoids the issue of user retention in the longer term.
So instead, the EngageSciences platform, still in private beta, brings everything being said about a company online into a stream, and flags up great quotes, kudos and customer advocacy from a wide range of sources – kind’ve like a “Flipboard for business”.
This material – known in this sector as “social proof” – can then be streamed into multiple advertising display units (banners, skyscraper units etc) anywhere onto a brand’s site of ad networks. So you can basically spread the love via more traditional means, showcasing both your marketing promotions and fans.
EngageSciences was founded in late 2009 by Richard Jones (ex-Eloqua), Lee Shepstone and Iain Short (ex-Vignette) and is headquartered in Oxford, United Kingdom.