• Schmidt: Twitter Should Be Able To Monetize Hugely

    Tuesday, September 28th, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    At TechCrunch Disrupt, an audience member just asked Google CEO Eric Schmidt a question about what he thinks of Twitter, and whether Google is buying them. Schmidt declined to answer the latter question but did provide interesting commentary on the first query.

    He said: Twitter strikes me as being a very important platform (not surprising, Schmidt actually joined Twitter last year and has used it from time to time). What was interesting was Schmidt’s commentary on Twitter’s potential. He said that “Twitter should be able to come up with advertising and monetization products that are very lucrative.”

    That’s a big vote of confidence from the CEO of a company that is churning out profits. There have been a ton of rumors surrounding a possible Google-Twitter acquisition over the past few years, but it’s certainly interesting to see that Schmidt show such strong feelings towards Twitter’s potential and profitability.

    Google founders Larry Page and Sergey Brin recruited Eric Schmidt from Novell, where he led that company’s strategic planning, management and technology development as chairman and CEO. Since coming to Google, Eric has focused on building the corporate infrastructure needed to maintain Google’s rapid growth as a company and on ensuring that quality remains high while product development cycle times are kept to a minimum. Along with Larry and Sergey, Eric shares responsibility for Google’s day-to-day operations. Eric’s Novell...

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