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  • Amazon Debuts "Kindle for the Web", Which Is Pretty Much What It Sounds Like

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Tuesday, September 28th, 2010

    Amazon.com today introduced the beta version of “Kindle for the Web”, which enables people to read and share digital book samples in their browsers without the need to install or download anything.

    The company says it aims to lure bloggers and website publishers who participate in the Amazon Associates Program to embed samples of Kindle books on their websites (here’s how).

    It seems like a win: these website owners will earn referral fees from Amazon when customers complete book purchases using the links on their websites.

    Website visitors can simply click the “Read first chapter FREE” button on a book product page on Amazon or on other websites, and the first chapter will open within the web page.

    Customers can change the font size and line spacing, adjust the background color, and share their favorite books with friends and family via Facebook, Twitter, and e-mail. There’s also a way to embed free chapters on your own site if you fancy.

    To see examples of Kindle for the Web on authors’ websites, go to the blog of author Karen McQuestion and the free sample of her bestselling Kindle book “A Scattered Life,” or the website of author John Miller and the free sample of his book “The First Assassin.”

    Pretty neat if you ask me – what do you think?

    Product: Amazon Kindle
    Website: amazon.com
    Company Amazon

    Introduced in November 2007, Kindle is an e-reader developed by Amazon.com to allow easy access to a vast library of electronic books to be downloaded and read on the device. Over 90,000 books were available for download at launch; that catalog grew to over 160,000 by August 2008 and was growing by over 25,000 titles per month. Books, newspapers, magazines and blogs are loaded onto the device wirelessly via Amazon’s free EVDO network (called WhisperNet) and are published in...

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    Company: Amazon
    Website: amazon.com
    Launch Date: 1994
    IPO: NASDAQ:AMZN

    Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them in numerous warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s...

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