Peanut Labs, a company that has creates embeddable surveys for social media sites like Facebook, has been bought by online research panel E-Rewards. Terms of the deal were not disclosed.
Peanut Labs creates the surveys that are used in online offers you see on Facebook within games. For example, on a Zynga game you may see an offer that will allow you to earn Facebook Credits if you fill out a survey. The surveys are used by companies to gather data for market research. Users complete a preliminary profile questionnaire that enables Peanut Labs to target their respondents with the most appropriate survey invitations.
Peanut Labs, which has raised $3.2 million, partners with over 200 of social media applications to include these offers in games and apps on social and gaming networks such as Facebook, Zynga and MySpace. Peanut Labs’ respondent pool hovers around 240 million consumers to date.
Similarly, E-Rewards is an online research company that allows companies to conduct and market research surveys to panelists. Peanut Labs will be able to expand E-Rewards’ survey platform to social networks.
Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of market research surveys, global payments, and offers. In early April, social networking giant Facebook introduced Peanut Labs’ platform as one of the first three alternate ways for users to earn Facebook’s virtual currency, Credits. Founded in 2007 by a team of serial entrepreneurs, Peanut Labs has grown from a research platform to the comprehensive monetization suite...
e-Rewards is the largest “by-invitation-only†online research panel in the country, serving over 700 research firms. e-Rewards members or panelists get valuable rewards for participating in e-Rewards Opinion Panel market research surveys that have been selected to match their interests. Panelists can earn rewards from a variety of well-known partner companies, including Air France KLM, BLOCKBUSTER®, Borders®, Continental Airlines®, Delta Air Lines®, Hilton®, Macy’s®, Northwest Airlines® and US Airways®. With a proprietary database of millions of panelists, e-Rewards provides...
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