Peanut Labs creates the surveys that are used in online offers you see on Facebook within games. For example, on a Zynga game you may see an offer that will allow you to earn Facebook Credits if you fill out a survey. The surveys are used by companies to gather data for market research. Users complete a preliminary profile questionnaire that enables Peanut Labs to target their respondents with the most appropriate survey invitations.
Peanut Labs, which has raised $3.2 million, partners with over 200 of social media applications to include these offers in games and apps on social and gaming networks such as Facebook, Zynga and MySpace. Peanut Labs’ respondent pool hovers around 240 million consumers to date.
Similarly, E-Rewards is an online research company that allows companies to conduct and market research surveys to panelists. Peanut Labs will be able to expand E-Rewards’ survey platform to social networks.