CalendarGod, part of the TechCrunch Disrupt Startup Alley this week, is a new take – incredible as it sounds – on the concept of the calendar. Instead of trying to integrate random calendars as many other startups have tried in the past (but failed to find a model) CalendarGod attaches location to the calendar. In other words, injecting the crucial element of location and making it social.
Here’s how it works: Just like on Twitter, users follow calendars and get a realtime feed of events and activity. So you can broadcast a calendar and get followers. So far the startup has integrated 10,000 local calendars ranging from shopping calendars such as One Kings Lane, Ideeli, and Sak’s Fifth Avenue through to technology, music and community calendars. So in some respects it’s a little like Plancast, but instead of following events put up by members, you follow the calendars from venues and event organisers.
It’s launching today in private beta at TechCrunch Disrupt, with calendars from in San Francisco and the Bay area, New York and London, with plans to launch further across the US and UK in 2011.
Founded by Leon Crutchley and Harsh Waghmare (ex-Nokia), it is seed funded to the tune of $250,000 angel funding by John Taysom (Reuters Investment fund) who also founded We7 and is an investor in around 17 startups including theFilter and Rapportive. Ex-Accel VC Hussein Kanji has also come on board as an advisor.
The startup was incubated with Peter Cullum’s venture fund, associated with Cass business school in London.
You can grab an invite to the beta by emailing Invites@calendargod.com
Check out the interview we did with them at the beginning of this video: