Advertising network VideoEgg will acquire blogging and advertising network Six Apart, and the combined entity will be renamed Say Media. The companies will officially announce the transaction tomorrow. VideoEgg CEO Matt Sanchez will run the combined entity as CEO. Six Apart CEO Chris Alden will step down.
The SAY Media site will launch tomorrow, but we’ve included a screenshot of the home page.
The combined company will reach 345 million global unique visitors, says the company. These are direct visitors to hosted sites as well as third party sites running ads from the companies. The combined company will have over 300 employees, and “the vast majority of Six Apart employees will move over,” says Sanchez.
There have been rumors that some of Six Apart’s flagship products will be shut down. The company is shuttering Vox this month, for example. But Alden says that Say Media will continue to support and grow the Typepad and Moveable Type platforms.
Update 2: introduction video:
SAY Media is a digital publishing company that creates amazing media brands. Through its technology platform and media services, SAY enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style, Living, Food and Tech. The company provides simple and accountable ways for the world’s top brands to engage with these passionate audiences, at scale, with a reach of more than 500 million people around the world. SAY Media is headquartered...
Six Apart Ltd is a blogging and conversational media company, empowering publishers and marketers around the world to inspire and produce influential online content, conversations, and communities. Six Apartâ€™s award-winning blogging software and services, including TypePad, Movable Type, and Vox, complement Six Apart Media, the #1 blogging and #2 conversational media property with a reach of nearly 93MM monthly unique users in the US (comScore May 2010). By combining a powerful suite of conversational marketing and social publishing services...