• Google Deciphers The Balance Of Power Across The U.S.

    Tuesday, September 21st, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Google has consistently offered consumers useful ways to interact with election and politics online including “In Quotes,” maps of where to vote, and town hall meetings on YouTube. Today, the search giant is helping you see where the balance of power lies between Republicans and Democrats in the House, Senate and Governor races across the U.S.

    As midterm elections draws near (Nov. 2), Google has published an interactive map that tracks blues and reds across the the 500 seats up for grabs in the U.S. Google is mashing up data from various political publications, including Cook, Rothenberg, CQ-Roll Call and RealClearPolitics.

    You can filter information by state, type of race (senate, governor, house), and by source. For example, for California, Rothenberg Political Report indicates that the governor election is a toss-up and slight tilt towards the GOP. Google says that data is refreshed daily based on the latest ratings from the publications. You can also embed maps as a gadget, which is powered by Fusion Tables.

    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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