Build-A-Bear Workshops Now Doing The Star Wars Thing

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Tuesday, September 21st, 2010

Build-A-Bear: a place where parents pay out of the nose to allow their children the pleasure of stuffing and dressing their own stuffed animal. At least now, overzealous parents can force their love of Star Wars onto their offspring at a younger age with the addition of Star Wars-themed outfits and a limited edition bear. Right now there’s Darth Vader, Jedi Knight and Clone Trooper outfits, but soon C-3P0, Princess Leia and even Han Solo outfits will be available for $15 each. Now what was that about George Lucas killing the Star Wars franchise with cartoons and silly merchandise? Oh yeah, he is.

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