Extole (the startup formerly known as TellAPal), which offers a suite of social media marketing tools under the guise of a “Social Marketing as a Service Platform”, this morning announced it has secured $5 million in Series A funding.

The round was led by Trident Capital with participation from Redpoint Ventures and Norwest Venture Partners.

Extole says it plans to use the fresh funding mostly for hiring purposes and product enhancements.

The company markets a number of products (Refer-A-Friend and SocialBuilder) designed to enable brands to leverage social marketing solutions, such as referral marketing services and viral Facebook sweepstakes apps, to increase sales and brand awareness in a measurable way.

Its reference clients include Drugstore.com, Roku and Vistaprint.

The company was originally established back in 2007 under the name TellAPall, but it’s now been completely rebranded to Extole. Founder and CEO is Brad Klaus, former chief exec of Syndero and VP of Sales at Qualys before that.