Google is buying Israeli startup Quicksee, also known as MentorWave Technologies, for an estimated $10 million, reports Israeli newspaper Haaretz. The startup has raised $3 million from Ofer Hi-Tech and Docor International Management.
Quicksee makes 3D video tour software that can be pinned on a Google Map. It results in an effect similar to what you can see in Street View on Google Maps, allowing the viewer to pan around and see a panoramic image of a location. Except that the panoramic images do not require expensive 3D cameras mounted on top of a Googel vehicle. Anybody can create one with a regular video camera and Quicksee software.
Google has not confirmed the acquisition or what it plans on doing with the team and technology, so this is just speculation. But the technology could allow Google Maps to accept geo-tagged, 3D panoramas uploaded by consumers. If you think Street View, which is shot by Google employees, creates new issues of privacy on the Internet, wait until consumers start uploading their own street views or who knows what else. Although 3D views inside buildings could be a nifty new feature for Google Places allows businesses to self-upload.
MentorWave Technologies Ltd. develops, manufactures, and markets 3D visualization solutions. The company’s product MENTORIA is a visualization platform that enables users to overcome obsolete visual documentation and interact with distant sites. MentorWave Technologies was founded in 2002 and is based in Herzelya, Israel.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...