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Kobo Releases Free Kobo Desktop Application

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The e-book world is slowly evolving into a number of fairly similar, homogenized ecosystems. No one wants to be shackled to using a single device to read their e-books: the Kindle is both a device and an app on your smartphone; Apple’s iBook’s is an app on your iPad and your iPhone. And today Kobo is following the trend with the announcement of the Kobo Desktop Application. Like its competitors, the Kobo Desktop Application allows you to consolidate your e-book purchases on your computer, shop for new titles that can be synchronized to your Kobo-powered e-readers, as well as read and bookmark your e-books.

Bookmarks follow you from device to device, so you can read something on your big screen monitor while sipping your morning coffee at home, and then pick up right where you left off on your e-reader for the commute to the city.

The use of a desktop app makes some things a lot easier. Shopping for books, for example, is a much better experience on a desktop or laptop, where a larger screen allows more information to be better presented. Reading e-books on the desktop allows you to control font size and style to make things as readable as you want them.

The e-book ecosystem is still maturing. It’s going to be interesting to see how competition and innovation change things.

Here’s the full press release:

Kobo™ Makes the Kobo Desktop Application Available for Download

Popular eReaders Now Easily Connect to Kobo Service

TORONTO–(BUSINESS WIRE)–Kobo, a global eReading service, today announced the Kobo Desktop Application, a free, downloadable application now available from http://www.kobobooks.com that enables users to read, build a digital library, and shop for eBooks directly from their computer or laptop. The new application also allows Kobo customers with 3rd party eReaders, such as the Sony Reader, to easily connect to the Kobo service to download or purchase content.

The new Kobo Desktop Application offers a personalized, secure and central destination where users can manage their entire Kobo reading experience. Through the Desktop Application customers can instantly access their library and download their purchases directly to their computer and read offline without an Internet connection. Additionally, the Kobo Desktop Application enables users to shop for eBooks through the integrated Kobo eBook Store and download content to their desktop to easily build and manage their library.

Kobo currently offers dedicated applications for iPhone, iPad, BlackBerry, Android, Android Tablets, as well as the Kobo eReader. Now with the Kobo Desktop Application users can sync their entire library between their mobile devices and the desktop. Customers with popular eReaders can now manage their digital library in one place, connect to the Kobo store to buy or download free content from over 2.2 million titles, and benefit from Kobo’s range of free applications for mobile devices. The free application also comes preloaded on every Kobo eReader making it easy for users to organize their library right out of the box.

Consistent with the overall Kobo reading experience, the Kobo Desktop Application allows users to customize font, style and size to suit their own reading preferences, and the company’s signature bookmarking feature makes it possible to pick up reading where you left off. Plus, bookmarks follow a user from the Kobo Desktop Application to their smartphone, tablet, or eReader, allowing for continuous reading on any device.

“Kobo has long supported reading across platforms, and now we are the first to provide an experience that supports a wide range of eReaders and mobile devices,” said Michael Serbinis, CEO of Kobo. “As an avid reader and book lover, I understand the importance of knowing your books are safe, secure and always at your fingertips. The Kobo Desktop Application is the first phase of a new Kobo initiative to give readers more control over their eBooks, and new tools to display and share their growing library.”

The Kobo Desktop Application supports both Windows and Macintosh operating systems and is currently available for free download from http://www.kobobooks.com/desktop. The application also comes preloaded on every Kobo eReader. The Kobo eReader is available for purchase at Borders in the US, Indigo Books & Music and Walmart in Canada, and Whitcoull’s, A&R, and Borders in Australia / New Zealand.

About Kobo, Inc.

Kobo is a global eReading service backed by majority shareholder Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings. Kobo believes consumers should be able to read any book on any device. With a catalog of over two million eBooks, and an open platform, Kobo enables retailers, device manufacturers and mobile operators to bring the joy of eReading to customers everywhere. For more information, visit www.kobobooks.com.

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