AOL just announced an interesting partnership today: The Ellen DeGeneres Show. AOL and the show’s website, Ellentv.com, will now share promotion, traffic, and content.
For AOL, the deal helps the company leverage traffic from Ellen’s main demographic, women between the ages of 25-54. AOL will feature content from its network of sites on Ellentv.com. And sites in the the AOL Lifestyle and AOL Entertainment groups, such as KitchenDaily.com, AOL Television and Popeater, will carry Ellentv content and links.
Telepictures Productions, the producer of show, will continue to host, maintain and program the site. Videos from the show that are featured on the site will now also be distributed across the AOL video network/ Telepictures and AOL also plan to collaborate on editorial programming and digital sales packages on special events, seasonal, and holiday opportunities.
Clearly, AOL is riding on Ellen’s brand to help boost its own content offerings amongst the female demographic. And as Oprah’s show ends next year, Ellen could become the #1 talk show amongst this demographic. AOL’s making a big push towards its content strategy, so I’m sure we can expect similar deals in the future.
AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products. The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming. History of Aol: AOL was founded in the early 1980’s as Control Video Corp, with an online service, Gameline, for the Atari 2600 console. ...
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