Ooyala Expands Into Australia, Appoints Former Adobe Exec As Managing Director

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Premium streaming video service Ooyala, serving such influential media properties as Fremantle Media, Vice Magazine, Glam Media, Electronic Arts as well as yours truly, today announces its plan to expand its operations to Australia. To helm this initiative, the company has appointed former Adobe executive John Treloar as Managing Director for the Australia and New Zealand region.

Founded by former Googlers, Ooyala’s “killer app” is the simplicity of its “Backlot” video platform as well as its souped up analytics for content managers and advertisers.

From Jay Fulcher, President and CEO of Ooyala:

“We see tremendous opportunity in the Asia Pacific region, we’ve had some early success with local customers and count some of the biggest companies in the region as partners or customers. With our expansion to Australia, we plan to not only grow in the local market, but to use this as a springboard into Southeast Asia.”

As Education Director, Asia Pacific at Adobe, Treloar oversaw the business development of the education vertical before accepting the Managing Director position at Ooyala.

The most recent Australia/New Zealand expansion jives well with the company’s continued thrust into the Asia Pacific region, having recently partnered with NTT Smartconnect in Japan. Otherwise, Ooyala was most recently in the news for being the first video platform to offer a system of content monetization for the iPad.

And in case anyone in the Asia/Pacific region is interested in working out of the newly minted Sydney office, they’re hiring.

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