The news page on Digg, and particularly the Technology category, is currently plastered with links to discussions and images posted on rival Reddit instead. That’ll bring Reddit some traffic this morning, but more importantly it’s a bit of an embarrassing situation for Digg.
The Next Web speculates that Reddit is ‘gaming’ Digg, but there seems to be something else at play here, namely (ex-)Digg users actively displaying their discontent with the recently launched new version of the site by using it to promote links to its competitor.
We’re digging (wink wink, nudge nudge) into what’s going on here.
Update: also check out the slightly revised Reddit logo.
Update 2: as pointed out by many, the Reddit publisher account on Digg linked above auto-submits the RSS feed for Reddit content, so every dedicated discussion or image link URL automatically gets pushed onto the new Digg.
Ironically, the new version of the site happens to make it very easy for publishers to get links to their content on the front page of the site. This is one of the main complaints Digg users / fans have with the updated version of the service.
Launched in 2005, Reddit is a social news website that displays news based on your personal preferences and what the community likes. Your preferences are determined based on your history of voting stories up or down. The company was started by two University of Virginia grads, Alexis Ohanian and Steve Huffman in the Y Combinator program. Two others, Christopher Slowe and Aaron Swartz, later joined the team. Conde Nast, owner of Wired and other magazines/websites, acquired Reddit in October of 2006....
Digg is a user driven social content website. Everything on Digg is user-submitted. After you submit content, other people read your submission and “Digg” what they like best. If your story receives enough Diggs, it’s promoted to the front page for other visitors to see. Kevin Rose came up with the idea for Digg in the fall of 2004. He found programmer Owen Byrne through eLance and paid him $10/hour to develop the idea. In addition, Rose paid $99...