http://player.ooyala.com/player.swf?embedCode=lwaWRvMTrOVGHmKNs1kfU–673aJeWxL&version=2

I realize pictures can go but so far, so here’s a quick video of what you can expect when reading on the new Kindle.

You should note that the sun was bright as can be when this was shot, and you can clearly read every single word on the E Ink display. Direct sunlight, you’ve met your match.

Well, really, that applies to any E Ink display, but this is the latest revision, so it’s even easier on the eyes. It’s about as far away from staring into an LCD as you can imagine.