A Swiss startup offering mobile visual search and augmented reality technology, kooaba, landed 3 million in Swiss franks (or about $3 million) venture funding from undisclosed Swiss investors the company’s co-founder and chief executive Herbert Bay reported this morning.
Kooaba was spun out of the Computer Vision Lab at a top science and technology university in Switzerland, ETH Zurich.
The company’s mobile phone apps allow users to take a snapshot of print ads, DVD and book covers, movie posters and physical goods to derive product information, best available prices, and possibly coupons or associated digital extras.
It plans to use this capital to enter into new geographical markets, to hire new talent (especially rails developers) and to pursue or expand partnerships with other companies in the visual search and augmented reality space. Its partner network already includes Layar and Metaio among others.
On the product side, Kooaba is working on finalizing its Shooting Star app, currently in closed beta.
The company’s image recognition API debuted in March.
kooaba’s image recognition platform augments your digital images with related context. You snap a picture, we tell you what’s in it. With this unique technology regular digital images turn into Smart Visuals. Smart Visualsâ„¢ enable you to use digital images in a whole new way. Find information about things by snapping pictures with the camera of your mobile phone. Remember pages in newspapers by snapping pictures - Smart Visualsâ„¢ provide you with the PDF and related multimedia content. Or...
Founded in 2003, metaio is a pioneer in the field of Augmented Reality (AR), constantly working on revolutionizing interfaces. We make the digital a natural experience! According to Gartner Inc., Augmented Reality is one of the Top 10 strategic IT technologies of our time. Moreover, Juniper Research recently forecasted $1.5 billion revenue stream by 2015. But AR more than a statistic- we are at the dawn of a new era, as the virtual and the real gradually unify. With Augmented...
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