In Scandinavia, Google teams up with PAR for local business data in Google Maps

Google is partnering with European database specialist PAR, which will supply local business data for Google’s Maps service for Sweden and Finland. Under the agreement, PAR will provide, and continually update, data for Google maps from its pan-European business database, EuroContactPool (PDF).

The company claims this database, launched in 2004, now contains information and addresses for more than 22 million companies and 16.4 million named executives in 14 European countries.

The agreement will enable users of Google maps to ‘see’ businesses in the location where they’re looking and click on to them to get more information. Users will also be able to search for specific businesses using company name or industry and find their location on Google Maps.