Lady Gaga Topples Britney As Queen Of Twitter

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Tuesday, August 24th, 2010

Oh, glorious day. Britney Spears is no longer the Queen of Twitter. She has been toppled from her thrown. A cultural milestone? Perhaps. But wait. The new Queen of Twitter is Lady Gaga. Is that any better? At least she is more entertaining, or at least more self-aware.

Sometime last night, her highness Lady Gaga passed Britney in Twitter followers. She currently has 5,777,492 to Britney’s 5,721,702. And she gloated appropriately enough via Twitter and the odd YouTube video below.

There are currently only five people with more than five million followers on Twitter (Lady Gaga, Britney, Ashton Kutcher, Ellene Degeneres, and Barack Obama). Justin Bieber will soon join them. The top ten people on Twitter are all celebrities, as is most of the top 50. Twitter is mainstream, and has been for a while. But which of those celebrities is able to rally their followers the best to actually do something—whether that is buying albums and concert tickets or rallying behind a cause?

In a way it is appropriate that LAdy Gaga is now at the top of Twitter. It is the ultimate medium for constant self-promotion.

The Queen is dead. Long live the Queen.

Company: Twitter
Website: twitter.com
Launch Date: March 21, 2006
Funding: $1.16B

Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.

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