According to Variety, Rovio, the company that makes “Angry Birds” has been shopping the beloved iPhone game around Hollywood, and currently rolling out some franchising deals.
“Rovio, the Finnish creator of the hit iPhone and iPad game, which has sold more than 6.5 million downloads, wants to turn the property into a major franchise that crosses over to other platforms — from TV shows and movies to toys and comicbooks.”
While we can’t say anything definite about the TV shows and movies part, TechCrunch has confirmed that the company will in fact be making “Angry Birds” toys (Rovio representative Ville Heijari would not give us further info).
Rumor has it that the toys will be in the form of stuffed Angry Birds, and the game, which follows a flock of birds fighting evil pigs, may be the first major intellectual property to go straight from iPhone to plush form.
Somewhat in the same vein, Social Gaming Network has also attempted to bring the Internet to toys , sans specific game-related characters. And many non-iPhone games have gone the toy route with some success including “Pocket God.”
“Angry Birds” has sold over 6.5 million units of its 99 cent iPhone app so far with the free app being downloaded 11 million times. Its more expensive iPad app has registered more than $200,000 in sales.
Aside from its Hollywood and toy store aspirations, the game launched on the Palm platform today and plans to extend to the Android later this month.
Rovio is one of Europe’s leading independent developers of wireless games with an ever-growing portfolio of award-winning titles spanning many genres from casual to core next-gen console IP. Their studio has developed games for some of the biggest names in the mobile space, including Electronic Arts, Nokia, Vivendi, Namco Bandai and Mr. Goodliving/Real Networks. The seeds of Rovio were sown in 2003 when Helsinki University of Technology students Niklas Hed, Jarno Väkeväinen, and Kim Dikert participated in a mobile game...
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