“Rovio, the Finnish creator of the hit iPhone and iPad game, which has sold more than 6.5 million downloads, wants to turn the property into a major franchise that crosses over to other platforms — from TV shows and movies to toys and comicbooks.”
While we can’t say anything definite about the TV shows and movies part, TechCrunch has confirmed that the company will in fact be making “Angry Birds” toys (Rovio representative Ville Heijari would not give us further info).
Rumor has it that the toys will be in the form of stuffed Angry Birds, and the game, which follows a flock of birds fighting evil pigs, may be the first major intellectual property to go straight from iPhone to plush form.
Somewhat in the same vein, Social Gaming Network has also attempted to bring the Internet to toys , sans specific game-related characters. And many non-iPhone games have gone the toy route with some success including “Pocket God.”
“Angry Birds” has sold over 6.5 million units of its 99 cent iPhone app so far with the free app being downloaded 11 million times. Its more expensive iPad app has registered more than $200,000 in sales.
Aside from its Hollywood and toy store aspirations, the game launched on the Palm platform today and plans to extend to the Android later this month.
Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.