Twitter has hired Adam Bain as head of all revenue for the company, we’ve heard from multiple sources. His title will be President, Revenue and he’ll be reporting to COO Dick Costolo.
Twitter has also hired Brent Hill away from Google to run sales in the midwest region. Hill, along with recent hires Amanda Levy and Dan Coughlin, will report to Bain.
Until very recently, Bain reported to Jon Miller and was President of the Fox Audience Network, the monetization arm for MySpace, IGN and other News Corp. digital properties. Bain took the Audience Network job in 2008 amid a reorganization at Fox and MySpace. Prior to that he was EVP, Product & Technology for Fox Interactive Media.
Bain’s organization has been a bright spot in an otherwise dismal group of digital products at News Corp. The company’s self service ads are generating hundreds of millions of dollars annually, we’ve heard. And until very recently there were plans to spin the entire unit out of News Corp. into a separate company. Silverlake Partners and others bid to fund the new entity, but the deal never happened, say our sources.
Bain walks into Twitter just as the company is preparing to ramp up monetization efforts. Twitter’s made small experiments with advertising to date, and they have paying search deals inked last year. But now they want to ramp revenue significantly. Bain is a proven executive at building advertising and monetization products that leverage data and software to create revenue. It’s a good fit.
Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post updates 140 characters long. Twitter “is a real-time information network that connects [users] to the latest stories, ideas, opinions, and news.” The service can be accessed through a variety of methods, including Twitter’s website; text messaging; instant messaging; and third-party desktop, mobile, and web applications. Twitter is currently available in...
Fox Interactive Media (FIM) oversees News Corporation’s Internet business operations.
Adam Bain is currently the President of Global Revenue at Twitter. He was formerly the President of Audience Network at Fox Interactive Media.
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