• Confirmed: Google Tests Search Results That Update As You Type

    Saturday, August 21st, 2010

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    SEO consultant Rob Ousbey has noticed an interesting thing happening to his search results, live updates of results as he types in every letter.

    Google has confirmed to TechCrunch that the above video is in fact real. Is this capability imminent? Sources familiar with Google product developments could not say whether imminent productization in the cards.

    So basically this guy ran into a pretty significant Google experiment in the wild. Seeing as though only Ousbey has made noise about this so far, it’s safe to assume that it’s being rolled out to only a tiny fraction of users.

    From Gabriel Stricker, Google spokesperson:

    “At any given time we are running between 50-200 search experiments. You can learn more on our blog.”

    It seems very possible limited bandwidth or CPU could slow live search updating interactions and as to what this means for products like Google Ad Words who knows? Perhaps this is why Google is running these tests?

    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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