Confirmed: Google Tests Search Results That Update As You Type

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Your Facebook Friends Are Watching You—Did We Just Move Closer to 1984?

SEO consultant Rob Ousbey has noticed an interesting thing happening to his search results, live updates of results as he types in every letter.

Google has confirmed to TechCrunch that the above video is in fact real. Is this capability imminent? Sources familiar with Google product developments could not say whether imminent productization in the cards.

So basically this guy ran into a pretty significant Google experiment in the wild. Seeing as though only Ousbey has made noise about this so far, it’s safe to assume that it’s being rolled out to only a tiny fraction of users.

From Gabriel Stricker, Google spokesperson:

“At any given time we are running between 50-200 search experiments. You can learn more on our blog.”

It seems very possible limited bandwidth or CPU could slow live search updating interactions and as to what this means for products like Google Ad Words who knows? Perhaps this is why Google is running these tests?

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