Booyah’s MyTown, a location based service that recently launched a feature allowing users to check in to products via bar code scans, just announced an expansion to the United Kingdom, Australia, and Canada. MyTown is the first location based service to support global check-ins through Google’s Places via the Google Maps API.
Recently picking up $20 million in a C Round of financing lead by Accel Partners and Kleiner Perkins Caufield & Byers, real world gaming network Booyah is in the realm of services like Hot Potato and Miso which allow users to move beyond location and check into products like movies, TV shows, etc.
MyTown boast more than 2.8 million users in the United States and the company soon plans on expanding further internationally, “Our launches in the UK, Australia, and Canada are just the beginning of bringing real world gaming to players across the globe,” says Booyah CEO Keith Lee.
You can download MyTown for the iPhone and the iPad here.
Booyah, headquartered in San Francisco, is the market leader in real-world & location –based gaming. The company is founded on the premise that “where you play matters” and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of...
MyTown is a location-based app built around local shops, restaurants, and hangouts. Users check-in at real-world locations to level up, unlock rewards, and earn cash to buy their favorite real-life places. Booyah recently unveiled the Product Check-in, where users scan real world items to receive special virtual items and rewards. MyTown has over 2.8M users who play the game on an average of over 70 minutes a day.
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