Booyah’s MyTown, a location based service that recently launched a feature allowing users to check in to products via bar code scans, just announced an expansion to the United Kingdom, Australia, and Canada. MyTown is the first location based service to support global check-ins through Google’s Places via the Google Maps API.
Recently picking up $20 million in a C Round of financing lead by Accel Partners and Kleiner Perkins Caufield & Byers, real world gaming network Booyah is in the realm of services like Hot Potato and Miso which allow users to move beyond location and check into products like movies, TV shows, etc.
MyTown boast more than 2.8 million users in the United States and the company soon plans on expanding further internationally, “Our launches in the UK, Australia, and Canada are just the beginning of bringing real world gaming to players across the globe,” says Booyah CEO Keith Lee.
You can download MyTown for the iPhone and the iPad here.
Booyah, headquartered in San Francisco, Calif., is dedicated to creating new forms of entertainment to the masses by bringing together elements of the real world and the digital world. Booyah is defining a growing new market called Real-World Gaming. As featured by the New York Times and played by over 4 million people, MyTown is the most popular mobile location-based social game that turns the real-world into a game of Monopoly. Players can use their mobile devices...
MyTown is a location-based app built around local shops, restaurants, and hangouts. Users check-in at real-world locations to level up, unlock rewards, and earn cash to buy their favorite real-life places. Booyah recently unveiled the Product Check-in, where users scan real world items to receive special virtual items and rewards. MyTown has over 2.8M users who play the game on an average of over 70 minutes a day.
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