Judge Strikes Down CA's Prop 8, Leaked Ruling Sends Scribd Traffic Skyrocketing

Jason Kincaid

Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

Wednesday, August 4th, 2010

Minutes ago, San Francisco federal judge Vaughn Walker struck down the infamous Proposition 8, a measure that banned same-sex marriage in California. Twitter and Facebook are abuzz with the news (as you’d expect), but one other site is also seeing an immense amount of traffic from it: document sharing hub Scribd.

The final ruling was uploaded to Scribd by Good As You and received over 50,000 hits “in a matter of minutes” according to Scribd Senior Director of Communications Michelle Laird — it’s up to over 125,000 reads as of this writing. CEO Trip Adler says, “a typical viral document gets 100,000 reads in 24 hours, this document has over 100,000 reads in about 24 minutes.”

Of course, the case is not yet settled: Prop 8 may be facing a long, time-consuming road to the Supreme Court over the next couple years. But for champions of equal rights, this is big news — expect to see that Scribd read count continue to trend skyward over the next few days.

Update: There are some issues with docs loading, which Scribd says are being caused by an outage at Amazon’s Web Services.

Image by laverrue


Company: Scribd
Website: scribd.com
Launch Date: September 3, 2012
Funding: $25.8M

Scribd is a social reading and publishing website. The company houses tens of millions written works, including best-selling books, magazines, research reports, recipes, presentations, and more. Scribd enables users to upload documents of varied formats, including MS Office Documents, Google Docs, PDF and ePUB files. Scribd then makes those documents searchable (across the web and within the documents themselves), social, and easy to embed within websites and blogs. Scribd’s document reader has been embedded more than 10 million times...

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