It's a WinWin, launches referral program for Ning exiles

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There, I fixed it

Hoping to cash in further on Ning’s shuttering of its free version, competitor is upping the ante with the launch of “WinWin”, a referral program directly targeting so-called Ning exiles.

The service claims to have already migrated more than 50,000 Ning networks, making it the largest “do-it-yourself social networking platform”, and hopes to continue this trend by rewarding new converts and those who encourage others to follow suit. Specifically, will be dishing out credits which can be converted into a host of premium features such as extra bandwidth. The size of the reward is proportional to the size of the migrated network so the bigger the switcher, the more credits awarded to both the referrer and the owner of the converted network.

So, for example, a network with 10 to 99 members will be rewarded with 5 credits, 100 to 999 members equals 10 credits (enough for 100GB of extra bandwidth and other premium features, says the company) – right up to a much larger network with, say, 99,999 or more members giving 200 credits. is also keen to point out that its Ning migration tool not only imports member profiles but also network assets, such as photos, videos, links, pages, calendar entries, blogs, etc., along with the network’s template. The company started offering similar syncing/migration functionality for Yahoo Groups users in March of this year.

Additionally, supports OpenSocial apps, another potential check box feature for Ning exiles, while the company cites tech conference Gnomedex and the hip-hop community Chaundon as two of its more high profile converts.

Competitor Grouply is also targeting Ning refugees with its own ‘Ning to Grouply’ migration tool. was founded in early 2006 by Emre Sokullu and is headquartered in Palo Alto, U.S., with development offices in Istanbul, Turkey. The company, backed by Golden Horn Ventures, claims more than 6 million monthly unique visitors worldwide and 5.5 million registered users.

  • cemiskzk

    1. upping the “ante” not “anti”…

    2.…really? i mean… really … techcrunch eu has to write articles about such shitty companies now???

    • Steve O'Hear

      1. Fixed.

    • Tegin

      you keep decent

  • Kpa

    we’ve already made the switch we’re very happy with – thanks for informing us about this referral thing. I am already a happy user and this is another reason to tell about it to our peers.

  • Markus

    Amazee also offers a Ning network migration:

    See their frontpage for details!

  • Aneil

    I am blown away and totally surprised companies would trust their social networking site in a beta environment… These sites are for communicating and collaborating and to be on beta seems odd to me.

    I would strongly suggest any customers looking at moving to check out the company I work for.. (i am not in sales… :-) )

    And yes we too have free community offerings.

    Start a community @ IGLOO, I am sure you will find it simple.

    • Matthias W.

      You guys should be really desperate. :) We’re very happy with GROU.PS and GROU.PS valets are here to help any newbie founder.

      Matthias, a Proud GROU.PS Valet

  • Vivian

    Well to complete this list, the “german ning” mixxt is offering a ning importer for more than 2 months now

    Sometimes I wonder why european startups like this one are so out of focus here.

  • Robert

    I felt really bad after I heard about Ning’s new pricing plan and kicked us off. However, it gave us (as a Ning exile) new opportunities and some actions in the market. I really like this blog. I already have a group in and I am happy there. During my exploration for a new home, I have tried many platforms. Just decided the stay in because they migrated everything (even my template).

    Now I’m asking to others: “ what did you do?” is providing the best support and migration and moreover even money now. How about you? You are just trying to make your own promotion over a blog which has been written for

    It seems like you are not good enough to be in the news. Maybe you are really good platforms as well but come on! You just show yourself very miserable by trying to promote your platform under this blog.

    I don’t say is perfect but at least they are doing their best and people see it. I hope they will keep going on like that.

  • Jay

    The real question is how can Groups offer so much for free, whats their revenue model?

    Does this not bother anyone? They are not even giving cash for referrals, just credits. Why not put our a program that pays $5 for every small network and $10 for a larger one. That should tell you something that they only care about getting more and more websites so they look good to their investors.

    Coming from experience very few websites use over 10GB of space or 100GB of transfer, meaning that 99.9% of groups sites would be free, and advertising does not pay the bills. No incentive for people to upgrade.

    What makes you think that will really be around very much longer or won’t start making everyone pay like Ning has?

    As for their 50k networks imported does not seem very believable. I used import service and it did not import all that they said it would and it took forever. Plus by that number they are saying that over 20% of Ning’s Active networks moved over to Come on! There are many other places to go to if you plan to move your website (Social Go, Spruz, Buddy Press, etc).

    One final through about Robert’s Comment, Ning seem to have been doing their best, but look were we are now.

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  • john

    Both Social Network Platforms: and are most like Ning so migration is done seamlessly.

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