Homerun For SunRun: Sequoia Capital Leads $55 Million Financing

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Tuesday, June 29th, 2010

One thing home solar startup SunRun doesn’t seem to have a problem with is getting access to lots of capital. The three year old company has now raised $85 million in venture capital – including a new $55 million round led by Sequoia Capital. Previous investors Accel Partners and Foundation Capital also participated in the round.

But that’s not all. The company also has $90 million from US Bancorp and $100 million from PG&E to finance home solar installations.

At its core SunRun is a finance company. They offer attractive solutions to home owners to add solar panels to their roof, or in their yard. Customers can choose to pay up a single up front fee for the systems – which average around $25,000 – or pay nothing up front and make monthly payments over the decades-long useful life of the system. Either way customers are likely to save money versus their normal grid electricity largely thanks to federal tax credits and state and local incentives to go solar.

Most states allow solar users to sell excess electricity back to the grid, decreasing costs further. During the day you sell your electricity back to the utility, and in the evening you take some of that electricity back. That also reduces the need for costly batteries to store energy as its produced.

SunRun is one of the leading companies in home solar with around 17% market share. They have 5,000 customers in California, Colorado, Arizona, Massachusetts and New Jersey. They’ll eventually launch in other states as energy prices increase and/or state and local incentives become more widely available.

I spoke to CEO Edward Fenster yesterday about the company and the solar market in general. He says on average customers reduce their electricity costs by around 2/3 if they go solar. As energy costs rise, the attractiveness of solar will only increase. And for their part, Sequoia Capital partner Warren Hogarth says that SunRun “puts solar within reach of the average American home owner.”

Company: Sunrun
Website: sunrunhome.com
Launch Date: 2007
Funding: $335M

Sunrun is the nation’s largest home solar company and invented solar power service, a way for homeowners to go solar without the high upfront costs. Sunrun owns, insures, monitors and maintains the solar panels on a homeowner’s roof, while families pay a low rate for clean energy and fix their electric costs for 20 years. Since Sunrun introduced solar power service in 2007, it has become the preferred way for consumers to go solar in the nation’s...

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Financial-organization: Sequoia Capital
Website: sequoiacap.com
Launch Date: November 1972

Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The Wall Street Journal has called Sequoia Capital “one of the highest-caliber venture firms” and noted that it is “one of Silicon Valley’s most influential venture-capital firms”. It invests between $100,000 and $1 million in seed stage, between $1 million and $10 million in early stage, and between $10 million and $100 million in growth stage. The firm has offices in the U.S., China, India and...

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