Rumblefish Launches Friendly Music: Tunes For YouTube Videos At $1.99 A Pop

Tuesday, June 29th, 2010

Robin Wauters currently works as a staff writer for TechCrunch and lead editor of Virtualization.com. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in Belgium, a tiny country in Europe. He can often be found working from his home or... → Learn More

Music licensing company Rumblefish last week announced a new music program for YouTube users, enabling them to buy a lifetime, worldwide music license on a selected music track at $1.99 a pop and fully edit the music into their videos.

The online store, dubbed Friendly Music, has just been pushed live.

YouTube users can use the website to access Rumblefish’s catalog of copyright-cleared songs (about 35,000 tracks strong), which they can use to create soundtracks for their videos.

As I mentioned, songs can be purchased from the Friendly Music site at $1.99 per video, and users can edit them using which video-editing application they prefer. Buyers receive an official license for every song they use, so when they upload their finished video to YouTube they can be confident it will not be blocked or deprived of its audio.

FriendlyMusic offers royalty-free songs by artists in styles ranging from rap, reggae and R&B to country, pop and techno, as well as full orchestral recordings of classical compositions.

New music is said to be added to the catalog on a daily basis, and in the coming months the company says the Friendly Music catalog will expand to include “handpicked collections of name artists”.

Company: YouTube
Website: youtube.com
Launch Date: November 9, 2005
Funding: $11.5M

YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. YouTube is the leader in online video, sharing original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky...

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