• Rumblefish Launches Friendly Music: Tunes For YouTube Videos At $1.99 A Pop

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Tuesday, June 29th, 2010

    Music licensing company Rumblefish last week announced a new music program for YouTube users, enabling them to buy a lifetime, worldwide music license on a selected music track at $1.99 a pop and fully edit the music into their videos.

    The online store, dubbed Friendly Music, has just been pushed live.

    YouTube users can use the website to access Rumblefish’s catalog of copyright-cleared songs (about 35,000 tracks strong), which they can use to create soundtracks for their videos.

    As I mentioned, songs can be purchased from the Friendly Music site at $1.99 per video, and users can edit them using which video-editing application they prefer. Buyers receive an official license for every song they use, so when they upload their finished video to YouTube they can be confident it will not be blocked or deprived of its audio.

    FriendlyMusic offers royalty-free songs by artists in styles ranging from rap, reggae and R&B to country, pop and techno, as well as full orchestral recordings of classical compositions.

    New music is said to be added to the catalog on a daily basis, and in the coming months the company says the Friendly Music catalog will expand to include “handpicked collections of name artists”.

    Company: YouTube
    Website: youtube.com
    Launch Date: February 2005
    Funding: $11.5M

    YouTube provides a platform for you to create, connect and discover the world’s videos. The company recently redesigned the site around its hundreds of millions of channels. Partners from major movie studios, record labels, web original creators, viral stars, and millions more all have channels on YouTube. YouTube is predominantly an ad-supported platform, but also offers rental options for a growing number of movie titles. YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who...

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    Company: Rumblefish
    Website: Rumblefish.com
    Launch Date: December 1996

    Rumblefish is the largest provider of soundtracks for social video and has been a pioneer in the music licensing industry for over a decade. Through its API, SDK and Storefront offerings, the platform allows partners to offer soundtrack functionality for web, mobile and desktop applications, and provide access to the world’s largest copyright-cleared soundtrack catalog of over two million tracks. The company makes soundtracks for online social videos easy and legal, and has issued more than nine million licenses,...

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