Former Facebook CTO: 'Google Me' Is Real, And It's Gunning For Facebook

Jason Kincaid

Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

Tuesday, June 29th, 2010

Yesterday, Digg CEO Kevin Rose tweeted that he’d heard a “huge rumor” that Google was planning to launch a Facebook competitor called “Google Me”, sparking off a wave of speculative reports (Rose has since removed the tweet). Now Adam D’Angelo, who was Facebook’s CTO for years and is now founder of hot Q&A service Quora, is weighing in with more details. And from what he’s hearing, Google Me is indeed very real, and it’s gunning for Facebook.

D’Angelo shared his thoughts as an answer to one of the questions on Quora. Here’s his response:

    Here is what I’ve pieced together from some reliable sources:

  • This is not a rumor. This is a real project. There are a large number of people working on it. I am completely confident about this.
  • They realized that Buzz wasn’t enough and that they need to build out a full, first-class social network. They are modeling it off of Facebook.
  • Unlike previous attempts (before Buzz at least), this is a high-priority project within Google.
  • They had assumed that Facebook’s growth would slow as it grew, and that Facebook wouldn’t be able to have too much leverage over them, but then it just didn’t stop, and now they are really scared.

You can read more responses to the question on the Quora thread here.

This obviously has the potential to be huge, and Facebook needs a strong competitor. But even if Google has an amazing site in the pipeline, creating the next Facebook is going to be easier said than done — nearly 500 million people already have their content stored on Facebook, and despite what Facebook has claimed about being open, I doubt they’ll make it easy for anyone to jump into the arms of a competitor. Not to mention the fact that Google has had shortcomings with its social sites like Buzz, Wave, and Orkut. This could be a very interesting battle.

We’ll keep our ear to the ground for more about Google Me.


Person: Adam D'Angelo
Companies: Quora, Asana, Facebook

Adam D’Angelo is a Founder and CEO of Quora. He previously served as Chief Technology Officer at Facebook, where he oversaw new product development and managed the engineering team. In addition, he guided the site’s architecture and infrastructure to ensure scalability as the site expanded. Prior to serving as CTO, Adam led the Facebook Platform team and, as an engineer, built the initial infrastructure for news feed, ad targeting and delivery, and worked on scalability and optimization. He holds a Bachelor’s...

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Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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Company: Facebook
Website: facebook.com
Launch Date: February 1, 2004
IPO: NASDAQ:FB

Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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Company: Quora
Website: quora.com
Launch Date: June 2009
Funding: $61M

Quora, founded in June 2009, first launched in private beta in January 2010. Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question. One way you can think of it is as a cache for the research that people do looking things up on the web and asking...

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