Yahoo wants to help people write effectively for the Web by publishing a custom style guide, as was announced last April.
The stylebook, entitled “The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World”, will be released on July 6 by St. Martin’s Griffin, and will be available in dead tree form in a variety of stores, but also – naturally – in digital form for Apple’s iPad and Amazon’s Kindle.
The company’s core team of editors, led by Chris Barr, senior editorial director of Yahoo, says it has revisited its in-house style guide and divided the guide into six sections covering, for one, the basics of grammar and punctuation.
In addition, Yahoo aims to cover some basics in the guide “even seasoned print editors and writers making the move to online writing struggle with”, citing examples like creating accessible websites, minimizing legal risk, writing for mobile devices, and improving a site’s rank in search results.
The company targets professional journalists, bloggers, technical writers, editors but also web developers, designers, small- and medium-size businesses, advertising and PR agencies and … newspapers folks.
List price for the book is $21.99, but you can get it online at $14.84.
Now give me a second while I go check if everything is alright with regards to my Capitalization for this post.
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
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