WordPress developer Automattic has acquired Plinky from Thing Labs, the creators of social media application Brizzly. Plinky essentially aims to inspire content creators. Terms of the deal were not disclosed.
Plinky’s technology prompts you with an intriguing question or challenge and (like a question, or a challenge) and you have to answer. Depending on the prompt, your answer could contain photos, maps, playlists and more. You can then share your Plinky answers on Facebook, Twitter, Tumblr, and others. For example, a sample question prompted from Plinky is “What’s your favorite summer memory?”
WordPress has already added Plinky as a feature of its blogging platform to help writers get their creative juices flowing.
Thing Labs, which was founded by a former Googler who worked on WordPress rival Blogger, actually started as “Plinky” and then changed its name last summer after shifting focus to developing Brizzly.
Automattic is the company behind WordPress.com, the simplest, most secure way to start web-publishing immediately on the open source WordPress platform. They also make Jetpack for WordPress, which bundles a number of social improvements to the WordPress core software as a single plugin. Automattic offers a number of products, like VaultPress and Akismet, on a freemium model so anyone can use them for free, and later have the choice to pay extra for premium features. Automattic has over 150 employees, including...
Thing Labs builds web-based software that makes it easy to create, share, explore and enjoy content. Founded by Jason Shellen, a former Googler who worked on Blogger and co-created Google Reader, Thing Labs is the company behind Brizzly and Plinky.