WordPress developer Automattic has acquired Plinky from Thing Labs, the creators of social media application Brizzly. Plinky essentially aims to inspire content creators. Terms of the deal were not disclosed.
Plinky’s technology prompts you with an intriguing question or challenge and (like a question, or a challenge) and you have to answer. Depending on the prompt, your answer could contain photos, maps, playlists and more. You can then share your Plinky answers on Facebook, Twitter, Tumblr, and others. For example, a sample question prompted from Plinky is “What’s your favorite summer memory?”
WordPress has already added Plinky as a feature of its blogging platform to help writers get their creative juices flowing.
Thing Labs, which was founded by a former Googler who worked on WordPress rival Blogger, actually started as “Plinky” and then changed its name last summer after shifting focus to developing Brizzly.
Automattic is the software and services company behind popular blog platform WordPress.com, an adaptation of the open source WordPress.org project. The company was founded by Matt Mullenweg who continues to be the primary developer and spokesman for the company. Former OddPost CEO and Yahoo VP Toni Schneider is CEO. In addition to WordPress.com, Automattic runs several additional Web services, including Akismet, Polldaddy, IntenseDebate, Gravatar, VideoPress, After the Deadline, and WordPress VIP Hosting. Gravatar was Automattic’s first acquisition, followed by...
Thing Labs builds web-based software that makes it easy to create, share, explore and enjoy content. Founded by Jason Shellen, a former Googler who worked on Blogger and co-created Google Reader, Thing Labs is the company behind Brizzly and Plinky.
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